- Title
- Mobile application stickiness: why do mobile applications get deleted so quickly?
- Creator
- Furner, Christopher P.; Racherla, Pradeep; Babb, Jeffry; Zinko, Robert
- Relation
- Optimizing Current Practices in E-Services and Mobile Applications p. 114-138
- Relation
- Advances in E-Business Research Series
- Publisher Link
- http://dx.doi.org/10.4018/978-1-5225-5026-6.ch006
- Publisher
- IGI Global
- Resource Type
- book chapter
- Date
- 2018
- Description
- While mobile application use has grown substantially in the past 10 years, research suggests that the majority of mobile applications are abandoned and often deleted shortly after being downloaded. This study seeks to explore the cognitive processes behind the decision to keep applications, while seeking to identify app characteristics, usage characteristics as well as consumer characteristics which infuence mobile application stickiness. Finally, this study maps the decision processes involved in application use continuation.
- Subject
- mobile applications; applications; application characteristics; consumer characteristics; application use; application deletion
- Identifier
- http://hdl.handle.net/1959.13/1403243
- Identifier
- uon:35137
- Identifier
- ISBN:9781522550273
- Language
- eng
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